One record. Their phone, your desk. Farmers send what they already send. Furrow turns it into structured records, live priorities and advisor ready work, so every farm keeps moving. A laptop showing the O'Connor Farm record beside a phone, on a stone wall over the fields at evening.
Top 3 Nominee · Irish Startup Innovator of the Year
Enterprise Ireland Innovation Arena 2026
Built in Ireland for farms working under EU CAP · Find us at the National Ploughing Championships · 15 to 17 Sept
For advisors

Every farm managed.

One screen for the work across the portfolio, without forcing the farmer into another portal.

  • Know who needs you firstRisk based priorities across every farm you manage.
  • Arrive with the record readyMessages, photos, schemes and documents in one place.
  • Give your team time backFurrow handles the routine chasing and preparation.
  • You stay in controlFurrow gathers and organises. You make the call.
How it works. The farmer sends a photo, question or document in WhatsApp. Furrow structures it and updates the record. The advisor sees what matters with clear next steps.
The back office

The work before the advice, handled.

Furrow runs an AI back office behind every advisor: a farm secretary, a caller and a grant filer working through the routine, so the advice stays human.

The Farm Secretary

Keeps every record in order.
WhatsApp · from the farmer
Photo · fertiliser receipt
Got it. Filed to the ACRES record for the home farm.
Record complete, dated and searchable

The Caller

Gathers what is missing, kindly.
WhatsApp · from Furrow
Quick one: the herd register is missing two calves from March. Can you send the tag numbers?
Sending them now
Reply logged, gap closed, no chasing

The Grant Filer

Gets the paperwork ready.
Prepared for the advisor
ACRES deadline in 14 days. Eligibility checked, maps and records attached, application data prepared.
Ready for your review and signature
Furrow does the gathering and organising. You make the call.
"Routine handled.
Relationships strengthened."
How it starts

Working within the week.

01 · CONNECT

Nothing to install

The farmer keeps WhatsApp. You get your desk view. Setup is a conversation, not a project.

Hi Furrow, this is Michael from the home farm.
Welcome Michael. Tell me a bit about the farm and I will take it from there.
02 · BUILD

The record fills itself

Photos, documents and answers file themselves into the farm book from what is already being sent.

Herd details logged
Schemes mapped · BISS, ACRES
First documents filed
03 · WORK

Priorities land on your desk

Who needs you first, what is due and what is missing, across every farm you manage.

Murphy · slurry recordTODAY
Kennedy · soil test3 DAYS
O'Connor · on trackREVIEW
Trust and control

Your judgement stays central.

The advisor decides

Furrow gathers, organises and prompts. The advisor interprets, decides and advises. Nothing goes out in your name without you.

The farmer owns the record

Their farm, their book. They choose who sees it, link an advisor with consent and unlink any time.

Built in Ireland, hosted in the EU

An Irish company building for Irish farms first, with the record held on servers in the European Union.

Find us at the Ploughing · 15 to 17 Sept · Screggan, Tullamore · Enterprise Ireland AgTech Hub
Come say hello
The road ahead

Compliance is where we start.
Not where we stop.

Furrow is built, and opens its pilot with Irish farmers and advisors this autumn. The record compounds: every season it holds more of the farm, and every farm it holds makes the next one easier to serve.

Ireland is the beachhead. The engine is built on CAP, the rulebook nine million European farms already follow, and it carries into the UK on its own schemes.

Product built Pilot opening this autumn Ireland first · CAP wide

We are raising, and choosing investors and partners with European and UK reach.

Ready when you are

Book an advisor walkthrough.

Forty minutes, on your own farms and your own week. We show the portfolio view, the farm book and how the WhatsApp side lands on your desk.

  • No setup before the call. Bring a few farms in mind and we walk through them.
  • Pilot places for advisors this autumn. Walkthroughs come first.
  • Farmers: the pilot is open too. Join the farmer pilot.
Knowledge, transferred.
Book a walkthrough
We reply from hello@furrow.ie, usually the same working day.
Thanks, that is in. We will be in touch from hello@furrow.ie shortly.
Or email hello@furrow.ie directly. No mailing list, no spam.
Two generations walking the land together at evening. From generation to generation.